Find Your Perfect Foundation Shade with Jasmine Rose of Laws of Nature CosmeticsĀ®

Finding the right shade of foundation can be a struggle, especially for women of color. Jasmine Rose faced this challenge, and in response, launched her brand, Laws of Nature Cosmetics®.

Laws of Nature Cosmetics is based out of Washington D.C. It is a vegan, cruelty-free, paraben-free, and natural makeup brand that caters to people of a variety of shades.

I recently spoke to Jasmine Rose to learn more about her brand, as well as herself.

By: Zeila Edrial

Q: What inspired you to create Laws of Nature Cosmetics?

“In 2007, I decided to transition to a natural beauty and wellness lifestyle after learning my mother had been diagnosed with terminal breast cancer. One of the last beauty items to switch over to natural was my foundation. At the time, there weren’t many natural foundation options for women of color of deeper skin tones.

After years of frustration, I decided to go the DIY route and experiment with recipes in the kitchen. Once I found a formula that worked my skin tone and type, I decided to launch the brand along with other types of makeup products in 2015. I figured other women of color, too, struggled to find their true foundation match, so it only made sense to continue to expand the line to include a variety of shades.

In 2017, we decided to shift the line from carrying various makeup products to focusing on our most popular product: foundation. Ultimately, we want to help as many women of color as possible look and feel their best using safe and non-toxic foundation in their true match.”

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Q: What sets Laws of Nature Cosmetics apart from other brands?

Laws of Nature Cosmetics

Laws of Nature Cosmetics. Photo courtesy of Jasmine Rose.

“Laws of Nature Cosmetics is an organic and natural mineral makeup for women of color. Foundation is our primary product offering. It is available in 16 shades and four formulas for all skin types.

We are most proud of the dozens of women across the U.S. and Internationally who express a strong interest in transitioning over to safe, non-toxic foundation and realize the health benefits of doing so. What sets us apart is our ability to offer custom color blending. If a customer is unable to find their right match from our existing shade range, we’ll go the extra mile and develop one.”

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Q: Where do you see the industry going over the next 5 to 10 years?

“I believe that sustainable beauty products will continue to gain traction as people become more aware of the ethical sourcing of natural raw materials, cosmetic production (water consumption, energy, waste management), packaging, and biodegradability of the finished product.”

You can learn more about sustainable living here.

Q: What kind of message or impact did you want Laws of Nature Cosmetics to deliver?

“Empowerment and self-love. Up to 60% of products we apply to the skin absorbs into the bloodstream. We want our customers to feel empowered by taking control of what is being put on their bodies and understand which ingredients to avoid in their beauty products overall. Using natural beauty products is an act of self-love in and of itself. We’ve gotten very positive feedback from customers saying that they love how our products make their skin look and feel.”

Thank you to Jasmine Rose for taking the time to speak to us about Laws of Nature Cosmetics.

Learn more about the brand at lawsofnaturecosmetics.com
Instagram @lawsofnaturecosmetics
Facebook: /lawsofnaturecosmetics

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Do you know any woman-owned businesses to be featured on KimberlyElise.com this month? Share with us in the comments or send the editors an e-mail at: theeditors@kimberlyelise.com.


Zeila Edrial is a Print Journalism graduate from Cal State University, Fullerton. She is a lifestyle and pop culture writer. If she’s not at home reading or playing video games, she can be found attending concerts and exploring new food places. You can follow her adventures on Instagram @misszeila.